About Us Samodrei

About Samodrei

In the historical landscape of marketing and sales of a new pharmaceutical product, the creation of a target list of prescribers is often dictated by a method that involves segmentation based on specialty and prescribing decile for a target class of drugs. Our research and resulting data shows this is not necessarily the case.

This traditional method of marketing and sales is grounded on assumptions made by companies about the prescribing behaviors of doctors when trying to compete with a competitor's drug already entrenched in the marketplace. This age-old approach, while not entirely ineffective, has its limitations, and may not always yield the most desirable results in an economical way that makes sense from a business perspective.

Enter Samodrei. Not only are we questioning the effectiveness and efficiencies of the traditional marketing and sales model for pharmaceutical products – we are changing the rules of the game. At Samodrei, we take a decidedly different strategic approach to creating a target list for focusing marketing and sales efforts.

It is all about data. We believe in data-driven methodologies that place the prescriber's interests and wants at the center of our integrated strategy process. Our target prescriber list is not based on historical assumptions, but rather on the actual interest a prescriber has shown for a product in real time.

This interest is initially assessed through a prescriber’s engagement with personalized content that is shared with them. This ensures that our marketing efforts are directed towards identifying prescribers who have been filtered through initial touchpoints and are thus more likely to be more receptive to our products than those from a series of cold calls using a traditional marketing and sales approach.

This refined prescriber list is then dynamically integrated into the data driven Samodrei model to reinforce drug prescriber knowledge and information, ensuring that our marketing efforts are efficient, effective, and highly targeted, ensuring that resources are leveraged in a meaningful way. At Samodrei, we're not just about selling, we're about making a difference.